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Reliable data instead of empty phrases.

November 21, 2025

The Basel Logistics Cluster of the Basel Chamber of Commerce (HKBB), together with the cantons of Basel-Stadt and Basel-Landschaft, industry associations, and infrastructure operators, has published a guide to sustainable logistics in the Basel region. Supply chain expert Daniel Bubendorf explains why such a guide is needed.

Bubendorf HKBB Guideline 310 Fig.: HKBB

In an interview, independent expert Daniel E. Bubendorf explains what matters: reliable CO2data instead of empty phrases, quick levers in operations – and how logistics companies can transform from mere service providers into  strategic partners of their customers.

A crucial factor

why sustainability in logistics is now a crucial business factor – and not "just" ethically  relevant – by pointing out, among other things, that the market has changed. "Shipowners are under  pressure to make their supply chains measurably more climate-friendly".

Bubendorf HKBB Guide portrait 310 D. Bubendorf. Photo: klk.

Logistics service providers who  make a substantial contribution to this will become preferred partners: "They increase resilience, secure access to  tenders and financing – and signal reliability in a demanding  environment".

Signal reliability

Sustainability not only ensures short-term efficiency, but above all strengthens the  resilience of supply chains and becomes a strategic success factor.

How can this become a competitive advantage? Bubendorf: "Tenders increasingly include clear  sustainability criteria. Those who can demonstrably provide CO2 transparency, resource efficiency, and social standards  significantly improve their chances".

Bubendorf HKBB2 Guideline Air 310 Transshipment hub at the Rhine bend. Photo: HKBB

Credibility is crucial: "Reliable data  emissions and costs for customers reduce".

www.hkbb.ch

The full interview is available as a PDF and for download.








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